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品保委代表出席2018中國品牌戰(zhàn)略論壇

2018-12-06

12月3日，細雨潤上海。中國品牌戰(zhàn)略論壇如期舉辦。

今年是品保委與論壇主辦方World Trademark Review （WTR）合作的第三年。知保君依稀記得第一年的合作，品保委副主席王志平代表品保委致詞，細致介紹了品保委的組成、歷史及主要工作。很多發(fā)言代表都是品保委的會員，“品保委”是會議高頻率用詞。有的參會人員情不自禁來到品保委展位，詢問“Who is QBPC”。

2018年中國品牌戰(zhàn)略論壇共分五個專題：

一、打造“品牌管理”招牌

二、地方執(zhí)法專家經驗分享

三、商標訴訟：成功的新途徑

四、網絡攻防策略

五、品牌局勢變化帶來的機遇和風險

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Mr. Little Trevor, 論壇主辦方World Trademark Review雜志編輯致開場詞。Trevor 指出此次論壇的主題“從品牌保護到價值創(chuàng)造”，旨在將專業(yè)人士在知識產權保護實際工作中與外部執(zhí)法部門和與公司內部其他部門有效的溝通、合作經驗進行分享，確保品牌保護在價值創(chuàng)造鏈中的地位。

如何與公司內部其他部門進行有效的溝通與合作，進而提升品牌保護在企業(yè)內部的地位，在丁宇的發(fā)言致詞中也有提及。

丁宇, 品保委副主席，ABB集團亞洲、中東和非洲地區(qū)知識產權總監(jiān)受邀做歡迎致詞。丁宇的致詞精簡但信息量充足，特別是他在致詞中提及的 VUCA時代, 引起共鳴與思考。下面是丁宇的發(fā)言全文：

Good morning Ladies and Gentlemen:

Welcome to this event “Brand Protection Strategy China”, I am Michael Ding from ABB, and take lead IP operations in Asia, Middle East and Africa region. I also take lead ABB global anti counterfeit activities. As partner of WTR, I am very glad to be invited and have the opportunity to do the opening speech on behalf of QBPC today.

First, let me give you a very brief introduction of QBPC. QBPC was established in 2000, and now has 192 members, we are “member share & member driven” association, focus on IP legislation, IPR enforcement and IP awareness promotion, especially in brand protection related area. QPBC act as very important bridge between brand owners and various IPR stakeholders, including China central and local government authorities.

When first look at today’s subject, “from brand protection to value creation”, I am very excited, because this is what we are pursuing, no matter as an in house IP, or external firms or even relevant government authorities.

We are now is the era of VUCA (Volatility, Ambiguity, Complexity Uncertainty). In general, it means the world changing so fast, business encounter a lot of challenge. How brand protection can contribute more value to business is something that we need to do more study and should focus on.

When you discuss with business about trademark or product name application strategy in China, have you thoroughly considered and communicated competitive trademark situation with business?

When you plan how many criminal or administrative actions that you will conduct against counterfeiters, or litigation you will initiate against infringers, have you considered what will be business reaction when you report such statistics or the value added to them?

When you worked with external firms as well as IP enforcement authorities, have you considered what is the best strategy and cost-effective approach to be taken?

How to set up the right on-line and off-line brand protection strategy, including offensive and defensive, to support your business growth

Have you keep close eyes on the legislation and judicial changes and update, e.g. anti-unfair competition law, e-commerce law, potential amendment on trademark law, etc, and provide constructive suggestions?

After went through today’s agenda, I am really pleased to see that most the topics that I just mentioned will be covered today. I am confident that you will think it is valuable to spend one day here, to exchange and learn from each other. Wish you all have a great event. Thanks.